01
Founder DNA
Find the problems you solve best.
For professionals with 5+ years of expertise
Turn your expertise into a startup and replace your job.
Build it on nights and weekends until it pays more than your salary.
Ex-Amazon founder · 2 exits
You're good at your job. That's the trap.
Launch your own business to replace your salary
02
Validate
Test ideas with paying people.
03
Strategy
Pick a niche, price on value.
04
Build
Ship an MVP without code.
05
Convert
Turn attention into revenue.
06
Exit
Sell or scale, with the MasterMind.
Built for professionals with 5+ years who can't quit yet.
The program
Launch your own business to replace your salary
Six stages, live coaching, and a founder network when you're ready to scale.
MasterClass
From first idea to a business you can sell.
$3,000
one time, then $199 a month after month 3
Join the MasterClassAll sales are final. No refunds after purchase.
- All six stages of the framework
- Templates
- Weekly live coaching
- Private community
- Lifetime curriculum updates
- Step 6, Exit, including MasterMind: investor and broker intros, exit planning, legal and financial prep, deal support.
Why I built this.
Ex-Amazon. Built it while working full time. Now I teach the system.
Hossein Tootoonchy, Founder
Real people. Real businesses.
“The colleague interview process changed everything. Three months later, I have 5 clients.”
[Name]
[Former role]
“[Testimonial from a real founder]”
[Name]
[Former role]
“Productized OS gave me the exact roadmap.”
[Name]
[Former product manager]
Questions
Plan on 5 to 15 hours, around a full-time job.
No. Build first, and leave when the business replaces your income.
Yes. You build with AI and no-code tools.
Most aim for their first paying client within 6 to 8 weeks. It depends on your niche and your hours.
Stage 1 finds it from your experience, or we match you with a pre-validated idea.
All 6 stages, templates, weekly live coaching, a private community, and lifetime updates. Stage 6 adds investor and broker introductions.
$3,000 one time, then $199 a month after month 3.
Usually 18 to 36 months from first idea to a sale.