The Productized OS program

Launch a business that replaces your salary.

Productized OS is a framework for building an AI-native service company. You start by selling a service and finding what customers pay for. Then you scale it with AI, while keeping your job until it pays more.

Apply to the program
Hossein Tootoonchy speaking to a room of founders

THE PROBLEM

Building a startup is riskier than ever.

Most founders bet months on an idea and build software nobody has asked for. Now there's a second risk. The product you spend a year on could ship as a free feature in the next OpenAI or Anthropic release.

The answer is an AI-native service company. AI models get better every month, and your clients still pay for the result you deliver. Productized OS shows you how to find what people will pay for first, then build.

THE APPROACH

Sell the result first. Build after.

You start with productized consulting: one clear service, one fixed price and a defined result. Real clients pay you real money, and every engagement shows you what they value, what they'll pay and where the work repeats.

Then you turn that service into an AI-native service company. AI handles the repeatable work. You deliver the result, not software. Clients don't buy a tool they have to learn. They pay for an outcome they can measure.

HOW IT WORKS

  1. Test the market.

    Package your expertise as a productized consulting offer. Sell it to your first clients and learn what they actually pay for.

  2. Refine the offer.

    Keep what clients value, drop what they don't, and tighten the promise until you can deliver the same result every time.

  3. Scale with AI.

    Move the repeatable work into AI systems so you can serve more clients without more hours. You sell results, not software.

WHY IT REPLACES YOUR SALARY

Built around your day job.

You don't need to quit, raise money or learn to code. Consulting brings in revenue from your first client. AI lets that revenue grow without eating your evenings. You leave your job when the business pays more than your salary, not before.

WHO IT'S FOR

  • Employed professionals with expertise people already pay for
  • Aspiring founders who want revenue before they build
  • Anyone who wants out of the 9 to 5 without a risky leap

Your salary is the target.

Learn the framework, sell your first offer and build an AI-native service company on nights and weekends.

Apply to the program