Stage 03 · Framework

Strategy

Pick a niche buyers will back, position against rivals, and price on value.

Stage 3 of 6

Strategy, framework stage 03

Why this stage

Turn the idea into an offer people understand in one line.

  1. 01

    Shape the offer.

    Decide what you sell and what you don't.

  2. 02

    Set the price.

    Charge for the outcome, not your hours.

  3. 03

    Plan the path.

    Map your first 90 days.

You leave with

a priced offer and a 90-day plan.

Example

[Example from Hossein's startup results]

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