Stage 02 · Framework

Validate

Test several ideas with people who will pay before you build anything.

Stage 2 of 6

Validate, framework stage 02

Why this stage

Sell it before you build it. Real buyers beat a perfect plan.

  1. 01

    Name the buyer.

    Define exactly who has the problem.

  2. 02

    Talk to them.

    Run short calls and listen for pain.

  3. 03

    Ask for money.

    Pre-sell before you write a line.

You leave with

proof that people will pay.

Example

[Example from Hossein's startup results]

Next stage · 03Strategy →The framework: all six stages

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